Chicago – (November 13, 2018) – NCSOFT, a leading online gaming publisher, and strategic onboarding partner, SilkRoad, were recently honored with two industry awards for excellence in onboarding. The 2018 Brandon Hall Group Excellence in Talent Acquisition Awards honored NCSOFT and SilkRoad with Best New Hire Onboarding program for utilizing NCSOFT’s gaming software and SilkRoad’s technology to creatively engage and empower new employees at the company. In addition, the organizations’ efforts to improve NCSOFT’s onboarding process earned them the 2018 Optimas Award Silver in Innovation from Workforce Magazine.
Following an employee engagement survey, NCSOFT identified the need to create a strategic onboarding program that would successful immerse new hires into the company culture. This was executed by leveraging their “game” brand and implementing SilkRoad’s Strategic Enterprise Onboarding and Talent Activation Solutions for a more efficient process.
“Providing a customized and intentional onboarding experience for new employees is crucial to engaging them long-term starting from day one; a proven onboarding method to increase job satisfaction and retention,” said Lilith Christiansen, VP of Onboarding Solutions for SilkRoad. “NCSOFT’s expertise in the online gaming industry gave us a natural platform to creatively integrate their brand identity into the onboarding process, which employees responded to positively.”
Using characters from the company’s games, videos and images, SilkRoad created a branded onboarding site that eliminated paper trails and emails, and provided a trackable online experience. By integrating the NCSOFT brand at every touchpoint in the employee journey, from new hire welcoming gifts and cards to offboarding, SilkRoad helped NCSOFT achieve a best-in-class experience for new hires and their managers. NCSOFT reported a stronger employer brand, accelerated new hire performance and maximized retention following the new onboarding program.
“Together with SilkRoad, we created a strategic onboarding portal that begins onboarding employees before day one with a video from our CEO as well as introducing them to “Wuju,” the onboarding mascot in 3D animation who leads them on their onboarding quest,” said Tresa Hoang, HR Director. “Throughout a 90-day period, new hires are given specific tasks that bring them back to the portal for quests such as benefit enrollment, 30/60/90-day check-ins with managers and a new hire onboarding survey to provide feedback on their experience.”
The Brandon Hall Group Excellence in Talent Acquisition Award entries were evaluated by a panel of veteran, independent senior industry experts, Brandon Hall Group analysts and executives. Brandon Hall Excellence Awards winners will be honored at Brandon Hall Group’s HCM Excellence Conference, January 23-25, 2019, at the Hilton West Palm Beach in Florida. The Optimas Award in Innovation from Workforce Magazine recognizes organizations that have developed an innovative workforce management strategy that addresses a fundamental business issue. Since 1991, the Optimas Awards have been a source of ideas, direction and inspiration for human resources professionals, celebrating HR’s success at solving some of the biggest business challenges of our time.
NCSOFT, established in 1997 and headquartered in Seoul, South Korea, quickly became a key leader in online games with the successful launch of its flagship product, Lineage. Today, NCSOFT’s reach has expanded to include offices worldwide including locations in Korea, Taiwan, China, Japan, the United Kingdom, and the United States. The company operates many of the most successful and influential massively multiplayer online games on the market, games that have been played and loved by hundreds of millions of people around the world. By leveraging its expertise, talent, and infrastructure, NCSOFT made itself into one of the leading online gaming publishers in the world. https://us.NCSOFT.com/en/
SilkRoad is the world’s leader in strategic onboarding for talent activation, helping organizations win the war for retention by engaging people with personalized world-class onboarding to keep talent engaged and connected to business goals throughout their employment journeys. SilkRoad has helped thousands of companies around the world create highly scalable personalized experiences that activate and retain people. For more information, visit www.silkroad.com, follow on Twitter @SilkRoadTweets or call 866–329–3363 (U.S. toll free) or +1–312–574–3700.