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Case Study

Van Andel Institute

Van Andel Institute Attracts Top Candidates with SilkRoad Recruiting

From program managers to professors and postdocs, SilkRoad Recruiting helps Van Andel Institute attract the best and the brightest.

“Brand reputation is everything in our field. We’re showing top talent who we are and why they should work here. SilkRoad Recruiting helps us convey that positive image to elite talent.”

SilkRoad Results

  • A single state-of-the-art recruitment system—easy to use and administer.
  • Heightened visibility and competitive advantage for Van Andel Institute’s employment brand.
  • Reduced cost and time savings for managers and the talent acquisition team.

Challenges

  • Swap out an outdated, expensive recruitment system.
  • Provide user-friendly software that Van Andel Institute’s managers would readily adopt.
  • Create a strong employment brand via a branded Web portal.
  • Enable the recruitment team to update the Institute’s career site easily.
  • Decrease spending on recruitment software.

Sharpening the Brand, Attracting the Right Talent

In a dynamic recruitment market for skilled professionals, the new career portal sets Van Andel Institute apart from competitors. The portal’s rich content conveys the organization’s strong employment brand, highlights its values, and presents the amenities and strong community spirit of its home city, Grand Rapids, Michigan. What’s more, the recruitment team can now easily add new pages and make changes to the portal—without needing help from outside resources. Plans are now in place to feature high-profile hires on the site and Google analytics is now in place to measure visitor traffic.

Efficient Workflow + Superb Design = Time Savings

SilkRoad Recruiting has been enthusiastically adopted by the organization’s managers, who appreciate the system’s user-friendly interface and well-designed workflows. Extra phone calls to HR for status updates have been eliminated: Now everyone can see at a glance where an applicant or candidate stands in the process. The result? Time savings for all.

SilkRoad: A Strategic Investment for the Future

SilkRoad Recruiting was a winning decision for the Van Andel Institute. Overall, the system’s high-powered capabilities ensure that the recruitment process is strategic, transparent, and particularly cost effective.

The leadership team was so pleased with SilkRoad’s state-of-the-art software that they also purchased SilkRoad Onboarding and SilkRoad Performance -at a significant cost savings. Together, the three SilkRoad solutions are projected to reduce the organization’s direct talent expenditures by 70% annually.

With SilkRoad Recruiting, the Van Andel Institute is able to showcase its strengths as an employer and its reputation as a powerhouse of scientific talent. Last but not least, SilkRoad helps the recruitment team stay focused on their ultimate goal: hiring the best talent in biomedical research and education.

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Brand reputation is everything in our field. We’re showing top talent who we are and why they should work here. SilkRoad Recruiting helps us convey that positive image to elite talent.